ON OUR TERMS
Athletes never worry about slip-ups. They're confident, laser-focused, and ready to put their best foot forward.
We are out to supercharge your soles for maximum performance and minimal injury on the court.
EDGE's three major promises:
EDGE is Cyrus' first D2C product after a career full of software, with stints at Google, Sojo, FanDuel, and Arena. It was born out of his frustration with dusty courts, injuries to friends, and that gross habit of finger-licking to clean shoe soles. He built EDGE's first "lab" using his fold-open coffee table - true story.
A material scientist with serious entrepreneurial spirit, Zach has had stints at Brookhaven National Lab researching solar cells, the Advanced Process Lab at Universal Instruments, and most recently wrapped up a thesis in Electrochemistry at Binghamton University. He personally runs both our lab and business operations.
Giuliana joined the team to bring EDGE's visual identity to life. Her backgrounds include editorial at Hearst Magazines, big-box and e-commerce advertising, and CPG branding. From logo to launch, Giuliana has made sure that EDGE's aesthetic matches our mission. She continues to oversee our creative as the brand grows.
BETTER MUST BE POSSIBLE
Slip-ups, Achilles tears, knee and ankle injuries...that gross habit of wiping sneaker soles with your own saliva. After years of observing all of the above, Cyrus became obsessed with sneaker grip and how important it is for athletic performance and safety.
OUR FIRST BREAKTHROUGH
After months of treating his sneaker soles with all kinds of spray formulations to no avail, Cyrus began testing a class of chemicals that soften rubber. On the court, he experienced crisper cuts without any stickiness or dust pick-up. This turned out to be a major breakthrough.
BUILDING THE TEAM
Given the first major breakthrough, Cyrus teamed up with Zach, a material scientist with a big-time entrepreneurial spirit, and GG, a talented designer. The team began to laser focus on bringing to market a game-changing traction spray for athletes.
After hundreds of iterations, we were able to thread the needle on an effective (25%+ improvement in grip), fast-drying (in seconds), and safe (non-toxic) formula. We are proud to have the only one of its kind to meet all three criteria. What a journey!