ON OUR TERMS
Athletes never worry about slip-ups. They're confident, laser-focused, and ready to put their best foot forward.
We are out to supercharge your soles for maximum performance and minimal injury on the court.
EDGE's three major promises:
OUR TEAM
Our Journey
BETTER MUST BE POSSIBLE
Slip-ups, Achilles tears, knee and ankle injuries...that gross habit of wiping sneaker soles with your own saliva. After years of observing all of the above, Cyrus became obsessed with sneaker grip and how important it is for athletic performance and safety.
OUR FIRST BREAKTHROUGH
After months of treating his sneaker soles with all kinds of spray formulations to no avail, Cyrus began testing a class of chemicals that soften rubber. On the court, he experienced crisper cuts without any stickiness or dust pick-up. This turned out to be a major breakthrough.
BUILDING THE TEAM
Given the first major breakthrough, Cyrus teamed up with Zach, a material scientist with a big-time entrepreneurial spirit, and GG, a talented designer. The team began to laser focus on bringing to market a game-changing traction spray for athletes.
MEET EDGE
After hundreds of iterations, we were able to thread the needle on an effective (25%+ improvement in grip), fast-drying (in seconds), and safe (non-toxic) formula. We are proud to have the only one of its kind to meet all three criteria. What a journey!